I had an interesting meeting with 3 representatives from Microsoft a few weeks back. Although it was not the topic of conversation, Sharepoint was discussed for a little bit.
I had previously visited Sharepoint’s homepage looking for a definition of what it is. This is what I found:
What is SharePoint?
Microsoft SharePoint 2010 makes it easier for people to work together. Using SharePoint 2010, your people can set up Web sites to share information with others, manage documents from start to finish, and publish reports to help everyone make better decisions.
Trust me, this is a better description of what it is, compared to what they had there a few months back. However, this does not really tell me anything, or help me in any way to make a better business case to sell it to an organization.
Also, as part of the conversation, I asked them to tell me what Sharepoint was, and how to define it. Surprise! Each gave me a different answer, with nothing in common between them. I told them what I thought, that it had no clear definition of what it was or how it was useful.
So, one of them told me something that is true: “It is selling like hot cakes”.
His comment made me think: Who really cares how your product is defined, if it is a best-seller? Who cares what people like me think, when they can’t keep up with the demand for implementations at organizations big and small?
Is it really that important to have a clear message for your audience, for your target market, when it is selling better than expected?
What do you think?