Surprisingly enough for me, Mrs. Lublin mentions many of the characteristics of Missions Statements I mentioned in that first post about Mission Statements some time ago, and then when I talked about Guy Kawasaki’s video.

Here are the two comments I want to highlight about her article:

Mission statements don’t have to be dumb. In fact, they can be very valuable, if they articulate real targets.

And:

Here is my challenge: Write a mission statement with a goal that’s an action, not a sentiment; that is quantifiable, not nebulous. If you’re trying to sell a product, how and how many? If you’re trying to change lives, how and whose? Take your wonky mission statement and rip it to shreds. Then ponder your ambitions, and write and rewrite the thing until it reflects — in real, printable words and figures — the difference that you want to make.

So, I recommend you spend the 4 minutes it will take you to read Mrs. Lublin’s article, I believe you will find good information there as well.

Post from: Strategic IT Planning Blog, by Andres Vivas.

The Dumb Mission Statement?

Technorati Tags: Guy Kawasaki, Mission Statement

What caught my attention from his presentation was the fact that he mentioned the need of creating a Mantra instead of a Mission Statement. He advices the audience to keep in mind that a Mission Statement must be useful for your employees. This is the same point I was making in my post Is your Mission Statement worthless?

The video is 39 minutes long and contains great information about many topics, but if you want to watch only the section where he talks about Mission Statements then start watching 06:22 into it, and you can stop watching at the 12:12 marker.

Here is the video:

Post from: Strategic IT Planning Blog, by Andres Vivas.

And speaking of Mission Statements…

Technorati Tags: Guy Kawasaki, Mantra, Mission Statement