What caught my attention from his presentation was the fact that he mentioned the need of creating a Mantra instead of a Mission Statement. He advices the audience to keep in mind that a Mission Statement must be useful for your employees. This is the same point I was making in my post Is your Mission Statement worthless?

The video is 39 minutes long and contains great information about many topics, but if you want to watch only the section where he talks about Mission Statements then start watching 06:22 into it, and you can stop watching at the 12:12 marker.

Here is the video:

Post from: Strategic IT Planning Blog, by Andres Vivas.

And speaking of Mission Statements…

Technorati Tags: Guy Kawasaki, Mantra, Mission Statement