With great surprise I found this article by Nancy Lublin at Fast Company Magazine’s site, called “How to Write a Mission Statement that Isn’t Dumb”
Surprisingly enough for me, Mrs. Lublin mentions many of the characteristics of Missions Statements I mentioned in that first post about Mission Statements some time ago, and then when I talked about Guy Kawasaki’s video.
Here are the two comments I want to highlight about her article:
Mission statements don’t have to be dumb. In fact, they can be very valuable, if they articulate real targets.
And:
Here is my challenge: Write a mission statement with a goal that’s an action, not a sentiment; that is quantifiable, not nebulous. If you’re trying to sell a product, how and how many? If you’re trying to change lives, how and whose? Take your wonky mission statement and rip it to shreds. Then ponder your ambitions, and write and rewrite the thing until it reflects — in real, printable words and figures — the difference that you want to make.
So, I recommend you spend the 4 minutes it will take you to read Mrs. Lublin’s article, I believe you will find good information there as well.
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